Resume
Summary
Creative and data-driven Product Designer with 5+ years of experience blending growth strategy and product innovation. Expert at transforming complex workflows into intuitive, mobile-first experiences that boost engagement, retention, and conversion. Leverages a background in spatial systems thinking from urban studies to turn layered data, AI insights, and risk factors into clear, user-friendly product solutions.
Experience
Wander West | Freelance Product Designer
2023 - Present
Figma
WIX | SquareSpace | Wordpress
Zoom
UserTesting
Dubsado
Designed and launched 20+ websites across Squarespace, Wix, and WordPress, serving clients in health, finance, education, and wellness sectors.
Built AI-guided onboarding flows and dynamic content prompts that reduced setup friction and helped users gain momentum faster.
Led end-to-end UX execution—including research, wireframing, prototyping, and motion design—to enable faster developer handoffs and leaner builds.
Collaborated with 8+ founders to craft mobile-first, accessible UX strategies that drove up to 40% improvements in conversion rates.
Client Highlights:
Genesis LA: Created an interactive, scalable UI system supporting a growing suite of financial products, prioritizing clarity, accessibility, and modularity across desktop and mobile.
Empowered Fitness NJ: Redesigned site and mobile flows, boosting class sign-ups and client conversions by 50% alongside steady traffic growth.
MAAC (Nonprofit): Designed a mobile-first, accessible onboarding experience highlighting student success stories, volunteer opportunities, and program engagement flows.
Gerry DeSimone Mediation: Streamlined web UX and content hierarchy, increasing appointment inquiries by 20–35% and improving client engagement.
Career Coaching Pro | Senior Product Designer
Sep 2023 - Jun 2024
Slack
Mural
Figma
WIX Editor
Led onboarding and activation redesigns for a B2C coaching platform, boosting user retention by 20% through guided flows and simplified interactions.
Prototyped motion-enhanced onboarding experiences in Figma, leveraging AI-driven copy prompts and segmentation to deliver personalized, engaging user journeys.
Synthesized user feedback into testable prototypes and applied growth design and accessibility standards across mobile and desktop, increasing task completion rates by 15%.
TIAA CREF - Accrue Partners, Inc. | Digital UX Designer (Contract)
Sep 2023 - Jun 2024
Sketch
Figma
Teams
Miro
InVision
Led experiment-driven onboarding redesign, increasing 30-day user retention by 20% through segmentation logic and AI-generated prompts that personalized the experience.
Ran prototype tests featuring motion-rich Figma interactions and AI-driven content, validating a 15% increase in early-user engagement and simplifying onboarding for complex, data-heavy workflows.
Synthesized user feedback into motion-enhanced Figma prototypes, applying growth and accessibility principles, resulting in a 20% lift in task completion rates across mobile and desktop platforms.
Minklist Digital, LLC | Digital Product (UX) Designer
Mar 2021 - Feb 2022
Figma
InVision
Slack
Zoom
UserTesting
Increased user activation rates by 18% by translating user research and analytics into targeted onboarding feature improvements that reduced setup confusion.
Boosted first-week user engagement by 25% through data-driven product enhancements informed by user research and behavioral analytics, leading to smoother site publishing flows.
Cut redesign cycle time by 60% by implementing rapid prototyping and iterative usability testing, accelerating feature delivery and enabling quicker experimentation.
Palatin Medical Devices, LLC | Product and E-commerce Designer
June 2019 - Mar 2021
Overhauled e‑commerce UX, enhancing accessibility and trust elements, increasing sales conversion by 20%.
Collaborated on packaging and compliance materials with a UX-first approach to complex information.
Skills
Core UX & Product Design
UX Design • Interaction Design • Visual Design • Responsive Design • Design Systems
Prototyping & Motion
High-Fidelity Prototypes • Microinteractions • Animation • Figma • Framer
User Research & Analytics
Usability Testing • User Feedback Synthesis • Google Analytics • Hotjar • A/B Testing (Optimizely)
Collaboration & Strategy
Cross-Functional Teamwork • Content Strategy • Design Critiques • Agile Workflow
Tech Awareness & Emerging Tools
HTML/CSS Fundamentals • AI-Enhanced Workflows • Design System Tokens & Libraries
Education
CUNY Hunter College | B.A. Urban Studies & Policies
Jun 2010 - Dec 2013
Focused on user-centered research and interdisciplinary systems thinking.
CareerFoundry | UX Design Certification
Dec 2021 - Sep 2025
Completed hands-on training across full-stack UX processes: research, interaction design, prototyping, and usability testing.