Gabriela Cordeiro

Senior Product Designer · UX Strategist · Squarespace Power-User

20+ websites designed and launched across Squarespace, Wix, and WordPress for health, finance, and wellness clients

50% increase in signups on a key project through data-driven onboarding redesign and AI-generated prompts

5+ AI-enhanced onboarding flows prototyped and tested, improving early user engagement and retention

Extensive experience collaborating cross-functionally with Product, Engineering, and Content Strategy teams

I’m a Senior Product Designer with 5+ years of experience crafting onboarding and growth experiences that help users build confidence and products gain momentum. From financial tools at TIAA to coaching platforms and design systems at Minklist, I’ve been obsessed with simplifying complex workflows through smart, data-driven design — especially onboarding flows that welcome users and accelerate activation.

Squarespace’s mission to empower anyone to stand out by making complex tasks approachable, really resonates with me, and I’m excited by the chance to contribute my skills in designing intuitive, AI-enhanced onboarding journeys that create meaningful user moments.

I’d love to bring clarity and momentum to your Activation team—and help new users get started, faster and smarter.

Small team empathy
I’ve worked closely with founders and nonprofits to design onboarding from the ground up.

01

Activation-focused
Rebuilt onboarding flows that boosted sign-ups by 50% for small business clients.

02

AI-curious
Prototyped onboarding journeys using AI-generated content to lighten cognitive load and speed activation.

03

Design systems thinker
Created scalable design systems adopted across platforms and devices.

03

I’m obsessed with new user journeys—those early touchpoints that turn ideas into action

  • I've built AI-guided onboarding flows and mobile-first systems for small businesses across Squarespace, WIX, and WordPress.

  • My work is rooted in strategy, motion, accessibility, and small-business empathy.

  • I think deeply about product psychology and user trust—and I design for momentum.

What sets me apart is my ability to:

  • Translate layered user research and analytics into clear, actionable product improvements that boost activation metrics.

  • Build motion-rich prototypes that combine micro-interactions and intelligent workflows to guide users naturally.

  • Integrate accessibility and growth design principles to create scalable experiences that work beautifully on mobile and desktop.

  • Work seamlessly within design systems and evolve them as product capabilities expand.

Let’s Connect

I’m excited by Squarespace’s vision and would love to bring my experience to the Activation team. Let’s connect and explore how we can help users launch with clarity, confidence, and momentum.